Seasonal · Best time to visit

Japan in Summer (July–August): Top Matsuri Festivals, Fireworks (Hanabi), Hokkaido & Alpine Escapes

Japan's biggest summer matsuri and fireworks with dates, plus cool escapes from the heat in Hokkaido and the Alps.

Summer is hot (32–35°C) and humid, but it is also festival season.

Side-by-side comparison

FestivalCityDatesTip
Gion MatsuriKyotoJuly (parade Jul 17 & 24)Yoiyama evenings Jul 14–16
Tenjin MatsuriOsakaJul 24–25River fireworks
Sumida River FireworksTokyoLast Sat of JulyArrive by 3 pm
NebutaAomoriAug 2–7Join as haneto dancer (¥4,000 costume)
TanabataSendaiAug 6–8Streamers in arcades
Awa OdoriTokushimaAug 12–15Book hotels 6 months ahead

Beat the heat

Head to Furano, Karuizawa or Kamikochi where it's 10°C cooler.

Obon

Mid-August Obon week means crowded trains and higher prices.

Plan it with our free tools

Price your route with the Shinkansen Fare Calculator, check the JR Pass Calculator, set a daily spend in the Budget Calculator, and convert prices in 30 currencies with the Yen Converter.

Frequently asked questions

What is the biggest festival in Japan?

Kyoto's Gion Matsuri runs the whole of July.

When are fireworks in Japan?

Late July through August, nearly every weekend somewhere.

Is summer too hot to visit?

It's hot and humid; plan indoor afternoons and go north or to the mountains.

Can I climb Mt. Fuji?

Yes, official season is early July to early September.

Official sources & further reading

Rules, prices and schedules change. Confirm details here before you travel: